It was 30 min. I interviewed with one HR person and a management level guy from marketing. It was nice and casual. They asked very basic questions but you need to know about yourself. Just relaxed

The interview process at BAT (British American Tobacco) typically begins with an initial online application, followed by psychometric assessments designed to evaluate a candidate's suitability. Successful candidates are then invited to participate in interviews, which may vary between roles but often include competency-based questions and discussions around the candidate's experience and fit with the company's values. The final stage involves a face-to-face interview and assessment center, where candidates have the opportunity to meet with senior members of the team and demonstrate their skills in a variety of exercises.