The process consists of a set of basic personality and logic quizzes that must be completed before you are invited to an in-person interview. The first face-to-face is a very difficult Business Case Interview in which you have 30 minutes to review a 12 page business case and prepare a solution strategy that incorporates not only a business solution but an innovative marketing campaign. As far as I understand, moving on from the case interview involves a behavioral interview and a series of team or partner interviews before one is actually hired.

The interview process was extensive. After meeting with recruiters at the career fair, I applied online and then had to complete two online exams (one personality test and one math/reasoning skills test). I was then invited for a on campus case study. You have 30 minutes to read through a 13 page case and then you go into a room where you present your recommendations to two interviewers. There wasn't enough time to read through the case and make sure the math behind the recommendations was perfect. To me it seemed like it was more important to show that you can defend your ideas rather than having a perfect answer. I was then invited to an on-campus behavioral interview two days later, and this was a straight forward interview with behavioral questions. That same day I was notified that I made it to the next round which was a Business Simulation at AB's St Louis headquarters. There were two groups of around 20 candidates that day for the business simulation. Our group did the company tour, marketing presentation, and current GMT presentations first and finished the day with the business simulation. For the business simulation we were separated into teams of 4 and each team was a company that had to make decisions to improve the bottom line after every round. I was really nervous going into the simulation but it really wasn't that bad. As long as you have your voice heard, are respectful and have fun with it you will be fine. Later that week I was notifiedthat I was invited for the Final Panel interview in NYC office. For the final panel, there were ten interviewers comprised of AB North America's top executives and I interviewed alongside 6 other candidates. For this round, they ask you some questions specific to your resume and some questions where you have to make a decision given a particular situation. Time goes by very quickly so you have to make sure you answer your questions well and you can make sure your voice is heard by adding on to other candidate's answers as well.