Leadership competency: The Marketing leadership lacks a fundamental understanding of modern marketing strategies. Decisions are often made without clear rationale, and there is a noticeable absence of professional guidance or vision from the top.
Resource management: Budget is frequently spent on "fancy trips" for the leadership team rather than on tools or initiatives that drive actual growth or support the department.
Performance & accountability: There is a culture of celebrating past, outdated achievements rather than delivering current results. This has led to a cycle of pursuing conflicting partnerships that do not align with the company's best interests.
Work environment: The department has historically struggled with unprofessional behavior, including volatile communication styles and high-stress interactions. While some toxic elements have left, the underlying lack of direction and "old guard" mentality remains.