Pros
Strong awareness, trust and allegiance for the Morton Salt brand that was built, nurtured and sustained by smart, hard working, creative, loyal employees prior to the K+S acquisition. A lot of energy and enthusiasm spewing from top management.
Cons
Unrealistic exuberance for new brand extension opportunities. Aversion to an open minded consideration of opposing points of view. Inflated opinion of Morton's status as a major US CPG leader. In reality a very small fish in a big pond. The "new is good/forget the old" management strategy creates a costly "reinventing the wheel" environment. Role profusion and confusion among the marketing and sales department employees. Abandonment of customer focus. Customers viewed as a means to deplete production at the highest tolerable prices. Egotistical "chest beating" claiming management success for results driven by weather demand and cheap petroleum. Employees see through superficial attempts to bolster employee morale. Horrendous lack of follow through on commitments to recent retirees. German corporate direction to implement the SAP nearly sank the ship. Top corporate management seem to lack the expertise and interest to learn what it takes to make North American consumer brands healthy.