Pros
I’m proud of what the team and I achieved. We launched new GTM messaging, expanded into new verticals, and introduced a structured approach to product and customer marketing. We more than tripled YoY growth, built a world-class global team, and implemented key systems that improved pipeline predictability and sales alignment.
Cons
Strategic alignment at the leadership level was often lacking, and priorities shifted frequently, making it difficult to execute long-term plans or scale sustainably. While there was no shortage of ambition, decision-making was often reactive, and marketing’s role in the business was not always clearly understood or supported. This made it challenging to build lasting momentum or measure success with confidence.