Pros
No job security – If your leads don’t convert or you miss targets, you’ll be fired. The owner fully supports the BDM team, leaving no support for other employees.
Cons
worked in this company as a email marketing , and my experience was extremely negative due to unrealistic expectations, poor management, and a toxic work culture.
The company imposes unreachable targets on the email marketing team. Even if you achieve 90% of your goal, they still deduct your salary. In reality, hitting even 90% is very difficult because the BDM (Business Development Manager) team often fails to properly follow up on leads. Yet, if the project doesn’t convert, email marketers are blamed and even fired — while the BDMs face no consequences.
To make things worse, the BDMs behave like they are untouchable, and the company’s owner fully supports this imbalance by allowing them to reject leads without justification. This creates a culture of blame, not teamwork.
One of the most shocking incidents during my time there was when a colleague collapsed and suffered a mini heart attack due to the constant pressure. He fainted at work — yet the owner, BDMs, and HR showed zero concern. It felt like the wellbeing of employees simply didn’t matter.