Internal improvements required urgently - Commercial Account Executive Hootsuite Employee Review

Good pay nice atmosphere with everyone

Good work envious with everyone

- Strong brand awareness in social media management - Good people on many teams - Flexible remote work environment - Opportunity to learn in a fast-moving company

- The Talkwalker merger never seemed to have a clear plan for how the two companies would actually work together. Even more than a year later, there still was not a simple or consistent story about the combined company, products, or customer value. - Leadership often seemed more focused on social media and public visibility than on running the company and improving execution internally. - A lot of the marketing leadership team came from agency backgrounds and did not seem to have much real SaaS operating experience, especially around product marketing, lifecycle marketing, or long-term growth strategy. - Many employees were afraid to speak up when they saw problems with a process or strategy. There was not always a culture where people felt safe challenging bad decisions. - Teams across Product, Marketing, Sales, and Leadership often did not seem aligned, which led to confusion, shifting priorities, and slow execution. - There were many smart and hardworking people at the company, but constant changes and unclear direction made it hard to move quickly or build momentum.