Profits over People - Senior Designer Celtra Employee Review

1.0
3 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Free lunch in the US office if you participate in the forced hybrid in-office meet-ups!

Cons

I joined with high expectations and initially believed in the company’s culture and leadership. Unfortunately, my experience did not align with the image presented. Deadlines were frequently unrealistic, and deals often felt oversold. Teams were expected to “do whatever it takes” to deliver, including working late nights and weekends. Sustained overtime was normalized rather than treated as an exception. Work-life balance was discussed, but not consistently practiced. Opportunities for growth were extremely limited, particularly within the Studio team. Much of the work felt production-driven, focused on pushing volume rather than developing talent or creativity. Advancement pathways were unclear, and high-performing contributors were not consistently given opportunities to expand their scope or demonstrate broader skill sets. Visibility and access to growth opportunities appeared uneven. If you were not closely aligned with leadership, it was difficult to receive stretch assignments or revised responsibilities. Meanwhile, the Director's responsibilities were restructured in ways that allowed certain individuals’ strengths to shine, while those of us responsible for critical day-to-day delivery were expected to simply absorb the increasing workload and be pixel-perfect under extreme pressure. Diversity in the U.S. and U.K office was extremely limited, particularly for Black employees. Representation was low to begin with and declined further following layoffs and sudden firings. For a company that speaks publicly about inclusion, the reality did not reflect meaningful investment in diverse talent. Performance management practices lacked transparency. I received “meets expectations” ratings in formal reviews, only to later be told during a 1:1 that my termination was due to poor performance and a rating of "does not meet expectations". This contradicted documented feedback and created confusion around how performance was actually evaluated. There were also disparities between offices. While the main office hosted multi-day retreats and team events, the New York office received minimal comparable investment. Frequent restructures and shifting priorities made it difficult to build stability. The company appears to be under competitive pressure, and rapid changes often feel reactive rather than strategic. I worked late nights and weekends, sacrificing personal time with my family. Being let go under unclear circumstances after that level of commitment was deeply disappointing.

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Celtra Response
2w
Thank you for your feedback. We are disappointed to hear that your experience did not reflect the culture we strive to create. At Celtra, our mission is to empower creativity, and we believe that fulfilling that mission requires many perspectives, a strong sense of belonging, and an environment where employees feel respected, supported, and empowered to contribute their best work. Diversity, equity, inclusion, and belonging remain important to our culture and our mission, and we continue to invest in education, leadership development, and practices that help foster an environment where employees feel valued and supported. We take concerns regarding the employee experience seriously. As our business and industry continue to evolve, we remain committed to providing employees with opportunities to learn, grow, and make meaningful contributions. Celtra has a well-established performance review process designed to provide employees with regular feedback, clear expectations, and opportunities for development, and we continue to invest in manager training to support consistent and constructive employee experiences across the organization. While periods of growth and change can create challenges, we are committed to listening, learning, and continuously improving.

Explore other reviews about Celtra

5.0
27 Feb 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Founder led company who tries to do right by their employees, investors, partners and customers in a competitive ad-tech industry. They had the foresight and passion to lead people to make a revolutionary product at a revolutionary time in the industry. And now they are doing the same again. It can be challenging but they are the same people. Some of these comments about the new product seem critical, and there is some truth to them, but they tend to also ignore the other truths: making a new product is not linear. There's a curve. Sometimes the bend happens earlier, and others later. Right now the new product is buttery smooth and enjoyable to use. And it's getting better! I can feel the bend.

Cons

Founders are real people. They are not Consultants. They are not cookie cutter MBAs. This is not a company where change management happens from disconnected consultants who are paid to be change agents. Instead they invest in us, people with shared motivations and feelings, to be that change. Can it be messy? Yes. Will you need to be the best version of yourself? Yes. Will you become that person? I sure hope so.

2.0
1 Jul 2026
Recommend
CEO approval
Business outlook

Pros

However terrible my experience was, I still feel grateful for the experience. The company’s training was very helpful and informative about digital marketing and advertising. Exposure to different platforms and use of different technologies, equipments, and systems was worthing you won’t get elsewhere.

Cons

Disorganized, discrimination, and management lacking foresight. Less experienced or younger employees were outright disrespected and even bullied by senior employees, also by management! While new employees work hard, often working overtime, and long hours, seniors often come late to work and even leave early. The weight of our workload and responsibilities get heavier because of them! And though we wanted to complain, we can’t even get to do that because we get threatened and bullied, and management as well as HR ignores us blatantly!! Management treats us as expendable so they don’t actually care!!

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