Pros
The technology is still quite relevant
Cons
Were to start.... The problems really started while Acoustic was still part of IBM... Watson Customer Engagement was a huge failure... great ideas, horrible execution. They spent all R&D for the past 4 years on Watson AI (not a bad thing) only to sunset all products with AI this year because 'they just didn't work'. Now the platform's relevance is threatened. Once Acoustic, the executive leadership was full of IBMers that didn't understand the value of prospecting and building pipeline for sales. New sales growth shrank to it's lowest levels in over a decade. The continued changes in sales leadership did not help, and now they have a new GTM strategy: all inside sales. High velocity, high volume. They are trying to be like MailChimp or Constant Contact.... but the platform is build on strong marketing automation. It's far too sophisticated for that. And sadly, that too will fail. Add the multiple layoffs of talented people, the decrease in medical premiums paid by the company, and the removal of the 401K match, and you've got a failing company. Now they are resorting to cheap marketing shots at the competition. It's embarrassing. And the first round of analyst reports are coming out for 2021... I've never seen a company go from being a leader in a marketing wave to fall all the way to a 'Contender' status. Not even 'Strong Performer', but 'Contender'? WOW! That says it all. Prospective customers and employees: you have been warned.