Business development associates help companies seeking to boost their growth and sales by conducting market research, developing business strategies, building client relationships, and identifying new business opportunities. They strive to attract new clients and build solid relationships while maintaining existing relationships. As experts in a company's vision and its mission, they seek to accomplish set goals and objectives by cultivating strong relationships with new clients and maintaining existing client relationships.
Business development associates conduct market research to identify potential new clients, and work closely with staff across all departments to implement agreed-upon growth strategies. They develop and implement sales strategies, client service and retention plans, and analyze sales data to inform or update the company’s marketing strategies. They draft business plans, sales pitches, presentations, reference material, and other outreach documents if needed and identify new business opportunities and partners through their research. Business development associates need a minimum bachelor's degree in business management, marketing, related fields, and one-to-two years of relevant work experience in business development or related fields.