Truly is a modern dental company growing across Ireland and the UK. We're building the largest network of patient-first dental clinics in the region, with over 20 locations and a team of 200+ professionals.
Work in a modern, technology-driven clinical environment
Join a supportive team where collaboration and learning matter
Be part of a growing international dental group
Opportunity for long-term career development
Make a real impact on patient experience every day
Get a feel for our team and culture before applying:
Website
The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.
Email Marketing
Create and manage email campaigns and newsletters.
Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
Segment patient databases to deliver targeted and relevant communications.
Analyse campaign performance to improve open rates, engagement, and conversions.
Website Management
Update website content, landing pages, and campaign pages.
Ensure website information remains accurate, relevant, and optimised.
Collaborate with designers and developers to improve user experience and conversion performance.
Digital Campaigns
Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns
Assist with planning and executing digital promotions.
Digital Advertising
Support paid advertising campaigns across platforms such as Google Ads and Meta.
Monitor performance and suggest optimisation strategies.
Analytics & Reporting
Track digital marketing performance across channels.
Analyse key metrics such as website traffic, conversions, and appointment bookings.
Generate insights and recommendations to improve marketing effectiveness.
CRM & Marketing Systems
Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
Ensure patient communication journeys are properly configured and functioning.
Education
Bachelor’s degree in Marketing, Communications, Business or a related field is preferred.
Experience
Minimum 2+ years of experience in digital marketing roles.
Experience executing email marketing and digital campaigns.
Knowledge & Technical Skills
Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce.
Familiarity with Google Analytics and digital advertising platforms.
Understanding of CRM systems and marketing automation tools.
Experience managing website content and digital campaign assets.
Competencies
Strong organisational and project management skills.
Excellent written communication skills.
Data-driven mindset with strong analytical capabilities.
Proactive attitude and problem-solving ability.
Ability to work collaboratively with cross-functional teams.
Reporting line: Marketing Team / Marketing Manager
Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)
Location: Ireland
Ready to join us? Click apply and tell us about yourself.
We review every application and will be in touch within a few business days.
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