I got invited to Cannes by a brand (as a content creator) and took off work to go…I didn’t hang out with anyone from work while I was there and they’re being weird about it.

It is totally possible that AI is a massive bubble and the only reason agencies say they are adopting AI is because other agencies are saying they are adopting it and they want to say to clients that they are adopting AI. But nobody is really using these tools in any meaningful way.

My office has bring your child to work days twice a year. I don't like kids, but whatever, I deal with it, and I'm polite. Anyway, do you think I could sell a bring your dog to work day? No way a handful of dogs in the office is as disruptive as 20 some odd kids running around.

While Cannes has always been self indulgent it’s never felt more irrelevant.99% of the work that wins does absolutely nothing to build brands or leave a lasting impression on consumers. It feels like a contest celebrating how well agencies were able to trick their agencies into buying something that will only be seen on LinkedIn and the agency reel.

I’m always amazed when Jrs can’t write post copy…you literally grew up with this.