Lookbook: How to Use the Glassdoor Employer Centre - Glassdoor for Employers

A Resource for Employers

How to Use the Glassdoor Employer Centre


Whether you’re new to Glassdoor or brushing up on how to maximise Glassdoor for your company, this guide will teach you how to get the most from your Employer Centre and the millions of job seekers visiting Glassdoor around the world every day.

You’ll discover there’s a lot you can do in the Employer Centre. If you’re just getting started with Glassdoor, we recommend beginning with Part 1, a Quick-Start Guide to focus on high-impact features. If you want a more in-depth overview of the functionality of the Employer Centre, refer to Part 2.

Part 1: Quick-Start Guide - Start by building your optimised Glassdoor Profile.


#1. Set Up Your Account - (2 min)

  • Log in to your Employer Centre.
  • If you don’t have an account yet, click “Sign up for a Free Employer Account”.
  • You can also access your Employer Centre by visiting your company’s Glassdoor profile and clicking “Go to Employer Centre” under admin tools

Log into Glassdoor Employer Center

Glassdoor approves individuals in HR, marketing, operations and executive positions for a Free Employer Account. Branch offices and franchise locations must have corporate approval.

Glassdoor for employers set email notification

We have various access levels available for your coworkers.

  • Administrator - Access to all features including managing the users.
  • Local Administrator - Administrator level access to only certain country profiles. Can manage content and users only for those country profiles.
  • Analytics Only - View-only access to all Glassdoor analytics.
  • Content Manager - Access to all features but not managing the users or jobs-related features (e.g. sponsoring/uploading jobs, managing candidates)

Glassdoor Employer Center different access level for users


#2. Verify Your Basic Company Info - (3 min)

Our team has given you a head start by pre-populating your profile with content from your website. Please review and update to ensure your basic info is accurate such as your website, headquarters, logo, company mission and benefits.

Glassdoor Employer Center Guide


#3. Add Photo and Video - (5 min)

Your cover photo is the first image a job seeker will see when visiting your profile and jobs. It invites the job seeker in and provides an image to represent your company culture. You can also make your cover photo a video to make it more engaging. We support both YouTube and Vimeo.

The best photos show off your employees, office space and culture. Showcase your day-to-day activities as well as your special occasions like company picnics, community service days, and celebrations. Use photos to give your ideal candidate a glimpse into your company so they can picture themselves as an employee.

Video Resource

View Glassdoor's Cover Photo Video Tutorial.


#4. Feature a Review and Interview Review - (2 min)

Featuring a review and interview review gives you the control to showcase what it’s like to work or interview at your company. They are the first reviews that job seekers will see on your profile.

Select a Featured Review on your Glassdoor Company Profile

Note: You can only feature reviews from the past 12 months.

Video Resource

View Glassdoor's Featured Review Video Tutorial.

By the Numbers

Over 65% of Glassdoor users read at least 5 reviews before forming an opinion of a company.2


#5. Set Up Competitor Profiles - (3 min)

The Competitor Profiles feature enables you to promote your company and jobs on the profiles of your competitors, increasing your exposure and driving job seekers to your profile. You can select companies whose talent you want to target. Your company will show up on the competitor's profile in the “Other Companies to Explore” panel. We recommend targeting companies that your candidates are looking at, which you can find in the "Candidate Demographics" report in the Analytics section of the Employer Centre.

Target competitors on Glassdoor

Video Resource


#6. Customise Your 5 ‘Why Work For Us’ Tabs - (1 hour)

Your ‘Why Work For Us’ section on Glassdoor is your opportunity to show job seekers, investors and competitors what your company is all about. It’s a living version of your Employer Value Proposition. You can customise up to five tabs with images and video to show future employees what makes you different. Our team has created a few tabs for you using content from your website, but be sure to build all five tabs to get the most out of your Enhanced Profile and attract top candidates.

Glassdoor Company Profile 'Why Work With Us' tabs

Here are some examples of tabs you might create:

  • At a Glance or About Us
  • Culture and Values
  • Diversity & Inclusion
  • Community Involvement
  • Office Location Name (e.g. New York Office)
  • Testimonials
  • Sales or Engineering (or other hard to fill roles for certain departments)
  • Graduate and Internship Opportunities
  • COVID-19


#7. Add or Edit Salaries on Your Jobs - (5 min)

You can find a list of all your jobs in the Jobs section of the Employer Centre. For select roles where we provide a Glassdoor salary Estimate you can add or edit the salary estimate that job seekers will see on your jobs. Simply click the “Add Salary” button beside the salary estimate for the role and a pop up will appear for you to add or edit the estimated salary for the role.

How to Add or Edit Salaries on Your Glassdoor Jobs

Note: Salary editing is a feature only available for U.S. jobs currently. If you don’t see all your jobs available, contact your Customer Success Manager.


#8. Post a Company Update - (10 min)

Get candidates excited to work for your company by sharing the latest on company milestones, news stories, product releases, community service, etc. When you post a company update anyone who follows your company will receive an email alert which can lead to an increase in traffic and applications. You can add photos to your post and promote it to specific country profiles if your update is only relevant in specific geographies.

How to Post a Company Update on Glassdoor

By the Numbers

of Glassdoor users are more likely to apply to an open job if the employer is active on Glassdoor (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment)4


#9. Review Your Analytics - (5 min)

Quickly spot trends in your data with the Analytics Overview. At a glance, you can see key metrics and month-over-month changes to Company Rating, CEO Approval, Page Views, Followers and more.

Glassdoor Employer Center Guide Analytics

See what analytics are available in your Enhanced Profile package.

Employer Profile Analytics Glassdoor

Part 2: Comprehensive Guide to the Glassdoor Employer Centre

Now that you’ve mastered the basics with our Quick-Start Guide, let’s dive deeper into the features and functionality of the Employer Centre.

Home: Your home-base in the Employer Centre

There are six cards to explore, and each is a launching point for key actions. The sidebar is another way you can navigate between each card without having to return to Home.

Here’s how the Employer Centre is organised:

Glassdoor Employer Center Home

Employer Profile: Update your company information and story to show candidates why they should work with you.

Switching between Profiles in Glassdoor Employer Center

Related Resource

By the Numbers

Glassdoor customers see 6X more apply starts per job after purchasing an Enhanced Profile.5

Community Reviews: View, respond to and request reviews.

Employee Reviews: These are anonymous reviews that your employees, both current and former, write to give you feedback on their experiences with your company. When you respond to reviews it shows candidates how your organisation handles feedback and how you live your employer brand.

  • See how many reviews you have, how many views each review has gotten in the last 30 days, and how many job seekers have found the review helpful with “helpful votes.”
  • Download your reviews into an Excel report for offline analysis.

Related Resources

View Glassdoor's Related Resource: How to Respond to Reviews.

Best practices for responding to reviews on Glassdoor:

  • Ensure title and name of responder are correct
  • Draft responses in Word or Google Docs to allow for proper editing of spelling, grammar and tone
  • Acknowledge positive feedback
  • Say "Thank You" whether the review is positive or negative
  • Address specific concerns honestly
  • Take the high road
  • Avoid corporate or internal company jargon
  • Offer to take the conversation offline

By the Numbers

8 in 10 of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review.9

Managing Interview Reviews on Glassdoor company profile

Request More Reviews

You can’t improve without feedback. We suggest you thoughtfully request reviews from your employees at various stages of the employee lifecycle. We offer a few ways to easily set up review campaigns from your Employer Centre.

When to request reviews:

  • Onboarding
  • Performance reviews
  • Work anniversaries
  • Promotions or career changes
  • Exit interviews
Related Resource

Analytics: Access and share analytics related to your reviews, candidates, profile visits and jobs.

Note: Ratings by job title report is not available for Canadian French, France or German profiles.

By the Numbers

Followers are 2X more likely to view, click, and apply start on jobs than non-followers.10

Jobs: View Your Open Jobs on Glassdoor.

Candidates: Review applicants and track where they are in your hiring process.

EasyApply Jobs are job postings hosted on Glasssdoor where candidates can apply directly through Glassdoor without having to leave the site. For EasyApply Jobs, we help you manage your applicants so you stay organised and can quickly find where candidates are in your recruiting process.

Related Resources

View Glassdoor's Candidate Screening Checklist.

Employer Tools: Maximize your presence on Glassdoor with Badges and becoming an OpenCompany.



  1. Glassdoor.com U.S. Site Survey, November 2019
  2. Glassdoor.com U.S. Site Survey, November 2019
  3. Glassdoor/Harris Poll, Sept 2019, US
  4. Source: Glassdoor.com U.S. Site Survey, November 2019
  5. Source: Glassdoor Internal Data, Feb 2018 - Feb 2019. Average change, based on analysis of the 'Jobs' tab for 2,500 employer profiles, compared. to a control group
  6. Source: Glassdoor Internal Data, Feb 2018 - Feb 2019. Average change, based on an analysis of the 'Jobs' tab for 2,500 employer profiles, compared. to a control group
  7. Source: Glassdoor Internal Data, November 2019, average time on a per session basis
  8. Source: Glassdoor Internal Data, April 2019, followers who click the 'Follow' button on a Glassdoor profile
  9. Source: Glassdoor Internal Data, November 2019
  10. Source: Glassdoor Internal Data, April 2019, followers who click the 'Follow' button on a Glassdoor profile
  11. Source: Google Analytics, trailing two-month peak, Mar - Apr 2020