5 Do's and Don'ts When Responding to Reviews - Glassdoor for Employers

5 Do's and Don'ts When Responding to Reviews

First impressions are everything. Employer responses to a review may be the first thing a candidate sees before the recruitment process even starts.

Who Should Respond to Glassdoor Reviews?

Anyone at your company with authority to speak on your behalf, including your CEO, PR and Marketing leaders, or other employees responsible for managing your brand.

Here's What to DO:

  • Respond promptly
  • Say thank you
  • Address specific issues
  • Be authentic
  • Recognise the positive

Here's What Not to Do:

  • Don't wait to respond
  • Don't be defensive
  • Don't ignore the issues
  • Don't use staged responses
  • Don't reply only to the negative

Don't Fear Glassdoor Reviews.

3 Reasons Why Bad Reviews Are Good for Business

  • They improve company culture
  • They help you focus on best-fit candidates
  • They help you engage with employees

[Related: The ROI of Employer Brand]

76% of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review.(1)

75% of Glassdoor users agree they are more likely to apply to an open job if the employer is active on Glassdoor by responding to reviews, updating their profile, and sharing updates on culture. (2)


  • Set up company alerts
  • Flag reviews
  • Invite other colleagues to respond

[For more tips, check out our Ultimate Guide to Glassdoor Reviews]

(1) Glassdoor.co.uk U.K. Site Survey, December 2019
(2) Glassdoor.co.uk U.K. Site Survey, December 2019