Communications Officer Job Description

What is a Communications Officer?

Communications Officers are responsible for creating communications content on behalf of an organization. They do everything from write press releases to develop blog content and create social media posts. They are also tasked with tracking campaign analytics and maintaining digital media archives. Communications Officers work across almost every industry and may work for non profit organizations, educational institutions, corporations and more!

Most Communications Officers have a bachelor's degree in a field such as communications or journalism but this is not required. Sometimes employers will waive the bachelor's degree requirement if a candidate can exemplify prior experience creating digital content and managing communications campaigns. Strong writing and analytical skills are the most essential qualities for this role. A familiarity with the best practices of common social media platforms is also an asset for this position. Successful Communications Officers typically exemplify superior time management skills are creative thinkers and work well in a team setting.

Communications Officer Job Description Template

Job Overview

Here at XYZ Inc., we are the leading company in our industry in the Capital City area. We're pleased to have a 3.8 Glassdoor rating from our employees. We are hiring an experienced Communications Officer to help us keep growing. If you're dedicated and ambitious, XYZ Inc. is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities for Communications Officer

  • Develop, write and edit marketing and communications materials, including press releases, blog posts and social media content
  • Promote communications and marketing materials through appropriate social channels
  • Track analytics and create reports detailing successes and failures of communications campaigns
  • Ensure that all communications and marketing material aligns with brand standards
  • Maintain digital media archives including photos and videos
  • Work with communications team members to conceptualize and implement communications strategies and campaigns
  • Respond to media inquiries and perform media outreach to achieve brand placement in publications
  • Develop escalation protocols for managing communication crises, should they arise

Qualifications for Communications Officer

  • 2+ years prior experience in a communications or marketing role
  • Understand the best practices of main social media channels including Facebook, Instagram, Pinterest, etc
  • Must possess exceptional writing skills and be able to compose engaging and accurate content
  • Strong communicator who works well independently and with a team
  • Superior time management skills and the ability to juggle multiple projects simultaneously
  • Knowledge of Adobe PhotoShop, InDesign, and Illustrator is an asset
  • Understanding of communications, public relations and marketing best practices
  • Ability to think strategically and identify ways to improve communication efforts
  • Must be resourceful and take initiative even when given minimal direction

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Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes
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