Social media manager Interview Questions

When interviewing you as social media manager, employers want to assess your technical skills with social media communication and monitoring technologies and your “soft skills” in terms of creating compelling social campaigns and being the voice of the brand. Expect a lot of questions about how you use technologies and a lot of hypotheticals about how you would handle different difficult situations. Employers will also ask about successful campaigns that you ran and how you demonstrated success.

2,097 Social Media Manager interview questions shared by candidates

Top Social Media Manager Interview Questions & How to Answer

Here are three top social media manager interview questions and tips on how to answer them:

Question No. 1: What metrics do you use to determine social media success?

How to answer: Companies need to know that you can deliver social media results that achieve measurable goals. Discuss different parameters that you use to determine whether a social media profile or post is successful. These benchmarks might include increased followers, reactions to posts, and site or profile traffic. You can also talk about behind-the-scenes metrics such as SEO, customer conversions, account creation and increases in sales. Bring up any platform-specific parameters, too.

Question No. 2: Would you change anything about our current social media efforts?

How to answer: The interviewer wants to know how familiar you are with the company's social media, brand and mission. Show that you understand the company's goals and that you will be an asset in reaching those goals. Remember not to be critical of what the company is currently doing. Focus only on improvements you would make.

Question No. 3: How do you deal with negative social media attention?

How to answer: Demonstrate your adaptability. Explain how you can keep a cool head in a crisis. Discuss the fact that the first 24 hours are essential in responding to negative comments or a social media crisis. Then outline the steps you would take to identify and implement the correct response. Remember to explain why you chose that response, whether clarifying the post in question or apologising to your followers.

Top Interview Questions

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Amazon
Senior Product Manager, Social Media Advertising was asked...26 June 2012

Tell me how you would scale a social media software platform?

3 Answers

Try to define "scale", ask for clarifications. Are we trying to scale to more users or to more ad providers? Are there any current bottlenecks? What is the goal here? How about we improve the experience by providing more relevant ads? etc... Less

Its such a tricky question. I guess its by the analytic we use to know the page views and all.. Less

I didn't have a good answer for this one.

University of Wisconsin-Platteville

What would be your goals for this position? How would you handle oversight of multiple departments/personnel? What would be the first thing you would do once you start?

2 Answers

1) my goal is trustworthy to my company. 2) I'm already working as a assistant professor, hostel in charge, exam cell co ordinator and also supervisor. So multiple department is not a new work for me, I always do my best. 3) the first thing I would do is check my roles and responsibilities. Less

Additionally, post the alignment of segmented mission statements, I'd provisionally provide oversight into the description, tailored by fostering achievement mandated by the department. Less

Netflix

Have you ever have video shooting/ editing experience?

2 Answers

Yes

Yes

Estée Lauder Companies

Tell us how you see the brand growing?

2 Answers

Good advertising and strong marketing in social media is the way forward

We are seeing our brand well and we will continue to work to understand the company as our own Less

Gopuff

Tells us about yourself, why are you looking to leave, what projects have you failed, how would our friends describe you, how would your co-workers describe you, basic questions...

2 Answers

I’m outgoing a people person who’s looking forward to expanding my experience in different areas Less

** BE WARNED ** They claim they're trying to find the "perfect" candidate for this role but I honestly feel like they're STEALING people's ideas from the SUPER extensive "social media test" they hit you following the initial recruiter interview. I say that because they ask WAY TOO MUCH such as a minimum of 3 creative elements, a 30-60-90-day plan and "super specific" recommendations you'd implement into their current social media strategy. What I find funny is how one of the creative elements I created oddly reminded me of one of their Instagram posts following my interview. In addition, I never received an email from either the recruiter or head that interviewed me saying "they were pursing other candidates" or "passing on me." And let me also add this position has been around since March. Let this all sink in before you slave away on that "social media test" that they're not paying you to do. Because like I said, it is rather lengthy and they ain't cutting you a check for your ideas-- they're just pocketing them instead. Less

Hershey Entertainment & Resorts

The 2nd question was a combination of questions but mostly asked if I was familiar with what Hershey Park Entertainment and Resorts does.

2 Answers

I began to answer the question and midway through I was interrupted by the interviewer who was glancing at a text message that just came through about an upcoming meeting. The interviewer apologized, however; after I continued on with my answer I was interrupted a 2nd time by the interviewer who was now answering the text that they received. Again, I received another apology and was advised that the text message was required because they have a lot of things going out in the media right now. After this point in the interview things moved along quickly with only 3 or 4 more questions. I was told that a decision would be made in a few weeks - I never heard back. I never had an experience like that during an interview. It was very odd and unprofessional. Less

"I never had an experience like that during an interview. It was very odd and unprofessional." It was a behavioral interview. They were testing you to see how you responded. Apparently, they didn't like your response. I imagine you took offense to their "rudeness" and it showed. I also imagine you would've been dealing with plenty of people who are like that on the job or dealing with frequent interruptions. Maybe she was looking for you to call her out on it? Maybe she was looking for you to say you understand the urgency of media deadlines and how important it is to get that out there on time? Who knows? Every interviewer is looking for something different based on what they think the needs of the company or department are and what kind of personality would be a good fit for the job. The point is, in the future, you need to realize it's only a test and devise a way to handle it gracefully rather than consider it unprofessional and becoming standoffish thus failing to maintain your own composure. "After this point in the interview things moved along quickly with only 3 or 4 more questions. I was told that a decision would be made in a few weeks - I never heard back." Things moved along quickly at that point because she already determined you weren't a good fit for the company/department/job/etc based on how you reacted to being frequently interrupted. She likely felt there was no need to waste any more of her time talking to you. We've all been there so don't take it personally. Less

Chalhoub Group

Where do you live in Dubai? :)

2 Answers

I live Qatar

No

Prescott Papers

What do you currently do for work?

1 Answers

I worked for a deli at the time.

Mobvoi

what's your biggest disadvantage?

1 Answers

A little too rush

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