Senior marketing analyst Interview Questions
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Senior Marketing Analyst interview questions shared by candidates
What do you know about this company?
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Expected to tie together the strategy and mission of the company to the role and how my skills can complement it. Less
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the important of company is to give a chance to every employee who wants to enchance their skill or to improve their experience by knowing the rules and regulation of a company,..and to have a strong alliance between the company and the employee.,,to maintain the good contribution of the company to the market.... Less
Email conversion rate. How do you calculate further significance?
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Use Statistical p-test, z-test, two sample t-test
Explain P-Value in a given marketing context. As if you are presenting to the client.
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To explained with an example if Null Hypothesis says advertisement campaign is not effected by hurricane storm. suppose if the p value is 0.045 so explanation would be there is 4.5% chance that Null Hypothesis is True. As p <0.05 we can reject the null hypothesis. Less
Name a very bad product and tell me why it's so bad and what I would do to overcome the challenges from a marketing perspective?
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It took me a few minutes of awkward silence to think of a very bad product (that caught me off guard), but I came up with the Bullet Blender (I hate that stupid thing!) Less
Tell ma about time you worked on multiple task together and how did you handle it Some previous experience of data analytics and tools.what insights did you find from it
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I explained my previous experience.Tools and technologies:tableau, power bi and machine learning.some basic question asked about machine learning algo and when did you use it Less
Have you worked with platforms such as Adobe Campaign or Sales Force Sales cloud?
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Adobe Campaign is a cross channel marketing solution that automates email, mobile, social and offline campaigns, also offering a central place where you can access your customer data and profiles.Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support. Salesforce based Service Cloud on its Sales Cloud product, a popular CRM software for sales professionals. Less