Marketing Manager Interview Questions
In a marketing manager interview, it is likely that the interviewer will ask questions regarding skills related to project management, problem-solving, teamwork, and written and verbal communication. They may ask you to describe situations in which you have used these skills when directly working with clients in strategising their marketing campaigns.
Top Marketing Manager Interview Questions & How to Answer
Here are three top marketing manager interview questions and tips on how to answer them:
Question No. 1: Tell me about a time when a marketing campaign didn't produce the expected results. How did you handle it?
How to answer: Use the STAR technique to describe a situation in which you were challenged at work. You can also use this as an opportunity to demonstrate what you learned, and how it helped you further develop problem-solving skills, which are crucial when working as a marketing manager.
Question No. 2: How do you keep up with changing trends in the marketing industry?
How to answer: You can use your answer here to not only describe any professional memberships you maintain, but also to demonstrate your dedication to the industry. When providing an answer, make sure you include both things you have done, as well as things you plan to do to stay ahead of trends.
Question No. 3: What unique marketing skills do you bring to the position?
How to answer: This is your chance to discuss any unique certifications or marketing experience you may have. Include any unique marketing skills including social media, SEO or print media advertising that may make you a more competitive candidate.
How many cans of paint would you need to paint one wing of a 747?
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Of course, this is a terrible interview question if you believe in behavioral interviewing. But... Of course, the answer isn't what's important... it's the process that you go through to figure out the answer. "A wing is probably about 20 ft deep and 200 ft long so that's 4000 sq ft, a can of paint probably covers the four walls of an avg bedroom, so call that 50 sq ft, so about 80 cans..." Analysis is an important skill in almost any job, so throwing a question at you that you've probably never encountered is a way to surface your analytical skills. But then again, I don't like to ask these sorts of questions; I'd rather focus on concrete examples on a candidates past where they did analysis. Past behavior is a better predictor of future behavior, IMHO. Less
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this is a fairly standard question that has nothing to do with whether or not youve painted or stood on a 747's wing, it simply tests your logic ability, and your thought process. the interviewer was looking for a response that went something like this...."well, first i would want the dimensions of the wing, how big it is in square ft. next i would want to determine how many cans of paint are necessary for one sq. ft, next id want to determine how many coats of paint does the wing require. obviously you dont know the answer, but thats the thought process the interviwer wants to see, and again, its a fairly standard question for any kind of quant based marketing gig (which id imagine it is considering its netflix). Less
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This is an easy question for those used to travel. The answer is none. The wing of a 747 has virtually no paint on it because of some good reasons. First, the weight of the paint would decrease fuel efficiency dramatically and would require re-painting. Second, the only reason airlines paint the aircraft is for marketing purposes....that is the tail of the aircraft Less
Die Hard question - you have two containers, one holds 3 gallons, one holds 5 gallons, unlimited supply of water. How do you get exacly 4 gallons in a container?
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Fill the 3 gal jug up and pour 3 gal into 5 gal jug. Fill the 3 gal jug back up and pour into the 5 gal jug filling it up, leaving 1 gal in the 3 gal jug. Pour out entire 5 gal jug emptying it and pour the 1 gal from the 3 gal jug in the 5 gal jug. Fill the 3 gal jug back up and pour all 3 gal in the 5 gal jug giving you 4 gal. Less
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Watch Die Hard
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Assuming the 3 gal fits into the 5 gal. Fill 5 gal container, pour into 3 gal container, leaving you with 2 gal in 5 gal container. Pour 2 gal, into 3 gal. Fill 5 gal container. Pour 5 gal into 3 gal, until full. 1 gal will be removed from 5 gal to leave 4 gal remaining in 5 gal, since there was already 2 gal in 3 gal. Less
If John Locke from lost was running for president of the island what would be his campaign slogan.
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"Don't ever tell us what we can't do. Ever."
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Learn how to walk again before we can run!
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But John Locke is dead. It's 'Smoky' that's taking his form. Smoky is already the president of the island especially after the death of Jacob. Smoky's slogan is 'tirihihik tirihihik, tirihihik tirihihik, (you know the sound that the smoke monster does). Less
What question do you wish I had asked you which I haven't already?
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What are the skills you have to fulfill the organisation’s goals.
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Would $250,000 plus 4 weeks vacation per year be enough?
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When can you start?
About my career, work, domain knowledge etc.
6 Answers↳
Worst hr team I ever seen in my career. They called for interview but after having words with hr they told me to leave for the day because they can not provide me the package I wanted. If salary is always the issue with hiteshi they should have discussed with the candidate before interview call. Disgusting behavior. Less
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I answered all the questions with relevancy.
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I had the same experience.Called me for interview.After 1st round told me to come tomorrow for the second at 1:00 PM When I went there for the second round that HR told me that she will call me for the interview. They should plan prior before inviting candidates. Less
The job involves lots of travel. Can you commit?
5 Answers
what is logistic regression? How to perform variable selection
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See answers for Capital One statistician questions
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A Measurement of Variables
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Logistic regression is a predictive analysis. To explain the relationship between the one dependent variable with another independent variable. Less
Why do you want to work for Sutton Transport?
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Because I want to job needful
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Because I want to need job
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I want to change my carrier
Explain past roles and activities in detail
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Prepare data analysis and reporting from analytical DataMarts like Origination Data (Application tracking towards approval rate to booking rate), Account performance (presenting delinquent vs non-delinquent base), Account collection and recovery reporting (on DPD to CO for collection performance and capacity planning), Card usage and average balance in saving accounts to track business opportunity for customer acquisition strategy building • Prepare account origination report on vendor specific saving account opened towards accounts on MOB and the relationships with bank for loan portfolio association. Track the # loan application received to final approval and booking rate (%) • See the account performance by loan portfolios to track them into delinquent vs non-delinquent behaviours. Identify the account performance overs delinquent period like accounts cure rate vs improved and roll rate • Access customer transaction data to identify which debit and credit card consumes more transaction and revenue impact by overall revenue projection and track the usage at merchant and vendor base analysis • Analyze the performance of an individual or multiple card types and networks based on the volume. Gain a consolidated view of customer usage across all card rails. Forecast the expected transaction volumes and amounts of these channels and identify early trends that may be unexpected • Usage by merchant category analysis and reporting on credit and debit analytics allow to identify the top merchants based on the number of transactions and the value of the transactions. Analyze the spending habits, and align rewards programs based on where customers are shopping and what they are buying In this process of reporting, design end to end process automation from SAS, Python Programing output to flat files and excel files and connecting excel to summary reports in excel dashboard and advanced data visualization applications like Tableau and Power BI for dashboard making and publishing to stakeholder Less
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Prepare data analysis and reporting from analytical DataMarts like Origination Data (Application tracking towards approval rate to booking rate), Account performance (presenting delinquent vs non-delinquent base), Account collection and recovery reporting (on DPD to CO for collection performance and capacity planning), Card usage and average balance in saving accounts to track business opportunity for customer acquisition strategy building • Prepare account origination report on vendor specific saving account opened towards accounts on MOB and the relationships with bank for loan portfolio association. Track the # loan application received to final approval and booking rate (%) • See the account performance by loan portfolios to track them into delinquent vs non-delinquent behaviours. Identify the account performance overs delinquent period like accounts cure rate vs improved and roll rate • Access customer transaction data to identify which debit and credit card consumes more transaction and revenue impact by overall revenue projection and track the usage at merchant and vendor base analysis • Analyze the performance of an individual or multiple card types and networks based on the volume. Gain a consolidated view of customer usage across all card rails. Forecast the expected transaction volumes and amounts of these channels and identify early trends that may be unexpected • Usage by merchant category analysis and reporting on credit and debit analytics allow to identify the top merchants based on the number of transactions and the value of the transactions. Analyze the spending habits, and align rewards programs based on where customers are shopping and what they are buying • In this process of reporting, design end to end process automation from SAS, Python Programing output to flat files and excel files and connecting excel to summary reports in excel dashboard and advanced data visualization applications like Tableau and Power BI for dashboard making and publishing to stakeholder Less
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Prepare data analysis and reporting from analytical DataMarts like Origination Data (Application tracking towards approval rate to booking rate), Account performance (presenting delinquent vs non-delinquent base), Account collection and recovery reporting (on DPD to CO for collection performance and capacity planning), Card usage and average balance in saving accounts to track business opportunity for customer acquisition strategy building • Prepare account origination report on vendor specific saving account opened towards accounts on MOB and the relationships with bank for loan portfolio association. Track the # loan application received to final approval and booking rate (%) • See the account performance by loan portfolios to track them into delinquent vs non-delinquent behaviours. Identify the account performance overs delinquent period like accounts cure rate vs improved and roll rate • Access customer transaction data to identify which debit and credit card consumes more transaction and revenue impact by overall revenue projection and track the usage at merchant and vendor base analysis • Analyze the performance of an individual or multiple card types and networks based on the volume. Gain a consolidated view of customer usage across all card rails. Forecast the expected transaction volumes and amounts of these channels and identify early trends that may be unexpected • Usage by merchant category analysis and reporting on credit and debit analytics allow to identify the top merchants based on the number of transactions and the value of the transactions. Analyze the spending habits, and align rewards programs based on where customers are shopping and what they are buying • In this process of reporting, design end to end process automation from SAS, Python Programing output to flat files and excel files and connecting excel to summary reports in excel dashboard and advanced data visualization applications like Tableau and Power BI for dashboard making and publishing to stakeholder Less