TELUS Marketing Development Program interview questions

Long process with multiple stages, including a group case. Initial interview on campus, with a 2-day second row at the TELUS office with final 20 or so candidates. Includes networking evening and a full day of interviews (behavioural, individual case and group case). Very competitive environment. Not necessarily looking for students interested/experience in marketing; care more about culture fit.

The first round was a behavioural + case interview. For the case, you would have some time to work on the case by yourself and then present your thoughts to the interviewers. The case was pretty straightforward and qualitative. You just need to support your point with reasoning. The final round was a behavioural + individual case + group case. The individual case in the final round was more number heavy, so knowing the math well will be very helpful. The group case was similar to a case comp setting where you would have an hour to work with your team and then present. All of the cases were marketing & telecom related, so I would suggest researching on the industry & company products prior to the interview.