What does a Visual Manager do?
Visual managers are responsible for maintaining the aesthetic appearance of a retail store or other business operation. They are sometimes also called visual merchandising managers. They plan and execute floor plan arrangements including décor and design, along with any window displays. They may coordinate a consistent look across several locations or departments. They often work in close collaboration with marketing and other departments to align strategic planning, ensuring any high-priority promotions or campaigns are incorporated into the design. They analyze inventory and sales data to guide product placement and promotion decisions.
Visual managers typically have a bachelor’s degree in marketing or another business discipline, although equivalent professional experience is often acceptable. They often have a background in retail merchandising or marketing. These roles are best suited for organized people with strong leadership skills.
- Pull products for outgoing orders, package appropriately for shipment.
- Review KPI results, working with Assistant Store Managers to identify opportunities and corrective actions.
- Accountable for the line management of project managers and senior project managers.
- Foster client relationships and supervise strategic sell initiative of the division.
- Support customers by helping with tracking of shipment and returns as necessary.
- Bachelor's Degree in business.
- Hands-on experience with a range of design tools and programs, including Adobe Photoshop and 3D Studio Max.
- Exhibit strong leadership and problem solving skills.
- Able to take ownership of creative vision.
Visual Manager Salaries
Average Base Pay
Visual Manager Career Path
Learn how to become a Visual Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Visual Manager Insights
“The skills I acquired were second to none and creative freedom was one of the biggest attributes to this job.”
“Great career progression is possible”
“I spent my entire 2 weeks of training replenishing the shop floor under the guise of ‘learning the products’.”
“I balanced my work load in a manner that suited a schedule of my choosing which typically was early hours.”
“Great autonomy over your own work and responsibilities.”
“Great Work life balance overall”
“Good opportunities for career development”
“better work life balance needed”
Visual Manager Interviews
Frequently asked questions about the role and responsibilities of a Visual Manager
- Visual Merchandiser
- Merchandise Manager