What does a Product Line Manager do?
Product line managers maintain a portfolio of all the products and product lines built by the company as they create, track, and monitor all the products within all its existing product lines. They provide product and market intelligence to companies with a clear objective of increasing market share. They define the product, pricing, positioning, and promotion strategies, and provide competitive analysis, including analyzing data, market trends, identifying market opportunities, advising on pricing and promotional decisions, alongside recommendations and guidance.
Product line managers act as customer advocates and customer voices and fully understand the aspects of a customer’s business and capture and articulate any relevant market problems to translate them into market requirements for product management. They monitor the creation and development of new products, perform ongoing market research while tracking customer satisfaction, and participate in the product decision-making process and measurement of product success. Product line managers need a bachelor's degree in business, marketing, or related fields.
Product Line Manager Salaries
Average Base Pay
Product Line Manager Career Path
Learn how to become a Product Line Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Product Line Manager Insights
Juniper Networks“4. compensation is fair and even better than average (in my case)”
JELD-WEN“Great people to work with”
Lockheed Martin“Good opportunities to change career paths based on interests”
Electrolux“Good work life balance overall”
Novotech“Great opportunities to grow your career”
Genpact“The pay is pretty good”
Genpact“Great group of people I worked with”
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