What does a Principal Product Designer do?

A product designer is responsible for the design and development of consumer products. Duties of this position include improving existing product designs and analyzing working concepts launched by competitors of similar products to match quality and performance. Depending on the industry and company, product designers may progress to a senior, executive or managerial role.

A bachelor's degree is often required with the focus varying according to the industry. Relevant work experience is preferred and successful candidates often possess a strong knowledge of computer assisted design (CAD) and excellent concept to launch capabilities. Other beneficial skills include good research and competitor analysis skills and an understanding of industry trends and market conditions. Due to the nature of the work, the physical ability to sit for long hours in front of a computer every day is required.

  • Create design concepts and drawings to determine the best product
  • Present product ideas to relevant team members for brainstorming
  • Suggest improvements to design and performance to product engineers
  • Employ design concepts into functional prototypes
  • Perform research on product technologies and structures to implement into design concepts
  • Maintain up to date on current industry trends and market conditions
  • Coordinate with designers to ensure accurate communication and efficiency in the design phase
  • Modify and revise existing designs to meet customer expectations
  • Relevant work experience as a product designer is preferred
  • Exceptional verbal and written communication skills
  • Excellent eye for aesthetic design and customer appeal
  • Good understanding of color science and combinations
  • Artistic and innovative flair
  • Excellent attention to detail
  • Meticulous and diligent
  • Strong knowledge of the industry and market trends
  • Able to sit in front of a computer for long hours at a time
EducationBachelor's Degree
Work/Life Balance
4.0 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

Principal Product Designer Salaries

Average Base Pay

€72,970 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: €73K
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Glassdoor Estimated Salary

Principal Product Designer Career Path

Learn how to become a Principal Product Designer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Principal Product Designer
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Principal Product Designer Insights

Read what Principal Product Designer professionals have to say about their job experiences and view top companies for this career.
Auto Trader UKAuto Trader UK
Product Designer
7 Sep 2020

“Auto Trader truly is a great place to work and I feel extremely proud to work here.”

Senior Product Designer
1 Dec 2019

“I worked a great deal of overtime on a regular basis to try and get things in a better position.”

Senior Product Designer
11 Jul 2019

“This is an awesome place to work today and is being built for scale and sustainability.”

Product Designer
8 Oct 2020

“Managers genuinely care about your career development and success and they listen to your feedback.”

Product Design Lead
11 Mar 2021

“Management is committed to helping you level up and excel in your career path which is refreshing.”

Product Design Intern
3 May 2020

“I didn't mind that the opportunity was unpaid since it was advertised as a mentor”

Lead Product Designer
4 Mar 2021

“It's really nice to work somewhere that people are genuinely excited about the product we are building.”

The Home DepotThe Home Depot
Product Designer
17 Aug 2021

“My manager really took great care with my career growth even working as a contractor.”

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Principal Product Designer Interviews

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