What does a Media Analyst do?
Media analysts track media coverage of products or services and report to media buyers and corporate executives about the particular buzz surrounding specific companies. They work with media buyers and coordinators to examine how often the media mentions their assigned products and services, and if the coverage was positive. When monitoring the performance of the company or brand they represent, they conduct general research and use media evaluation reports.
Media analysts track the media coverage of products and services and report to media buyers and corporate executives. They are responsible for researching and analyzing relevant prints, online, broadcast, and social media coverage of clients and competitors in the same fields and industries. They also collect public information, prepare reports, and find data relevant to the organization where they work. Media analysts need a minimum bachelor's degree in marketing, journalism, communications, media studies, or related fields.
- Monitor campaign data to identify technical and other issues that impact data collection.
- Assist in the development of media campaigns and prepares and monitors budgets for all films.
- Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting.
- Monitor day-to-day campaign performance and maintain in-depth understanding of client's overall business and marketing objectives.
- Analyze large data sets to uncover trends and areas for campaign optimization.
- Engage with clients directly in the review and discussion of data trends, insights, and recommendations.
- Contribute to a high client satisfaction rating of agency relationships and contributions.
- Bachelor's Degree in business or computer science.
- Familiarity with Google Analytics.
- Strong leadership, time management, and critical thinking skills.
- Basic understanding of search engines.
Media Analyst Salaries
Average Base Pay
Media Analyst Career Path
Learn how to become a Media Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Media Analyst Insights
XG Consultants Group“I really enjoy the investigative nature of my work and appreciate how supportive and genuinely caring my supervisors are.”
Disney Streaming Services“Management lacks the ability to give employees solid outline for career pathing and how to get to the next level.”
Ad Fontes Media“Friendly people and a fun job”
iOPEX Technologies“If we get friends in the same project then they will change any one to another team.”
Meltwater“Good pantry coffee and snack supplies.”
PublicRelay“Opportunities to learn and progress.”
Kantar“Not great for career progression”
RockitBoost“Team was fun to work with”
Frequently asked questions about the role and responsibilities of a Media Analyst
- Media Coordinator
- Digital Media Strategist
- Social Media Manager
- Digital Marketing Manager