What does a Director of Public Relations do?

Public relations managers plan and direct the creation of materials that enhance an employer or client’s public image. They develop their organization’s or client’s corporate image and identity through the stories they tell about them. They enhance the organization’s or client’s brands and image and form a coherent, streamlined message on behalf of the organization or client. They develop the organization’s or client’s corporate image and identity possible audiences, determining the best way to reach them.

Public relations managers designate an appropriate spokesperson or information source to handle media inquiries and help clients communicate effectively with the public when necessary. They write press releases and prepare information for media outreach and campaigns and devise advertising and promotion programs for the organization or clients and assign, supervise, and review staff activities. They recommend ways to enhance the firm's image and sometimes handle internal communications, including company newsletters. They may also draft speeches, arrange interviews, and maintain other forms of public contact. Public relations managers need at least a bachelor's degree in public relations, communications, English, fundraising, or journalism.

What responsibilities are common for Director of Public Relations jobs?
  • Conduct and manage the flow of research and work materials necessary to analyze client issues.
  • Assist in planning, monitoring, and managing the budget for the development team.
  • Website, email marketing, social media, localization, trade events and field sales support.
  • Assist the manager in monitoring on a continual basis the level of incoming /outgoing calls turnover transaction rates and error/write offs.
  • Combine both day-to-day management and long-range strategy development.
  • Build and manage a team to help execute day-to-day activities.
  • Stay plugged in to trends and breaking news in the business, media, and marketing.
  • Plan and execute media relations programs, events and launch activities. Lead media relations efforts and initiatives.
  • Guide overall marketplaces strategy to deliver the plan goal based on insight, data, and learning.
  • Serve as consultant to internal departments and helping executives build their social media influence.
  • Responsible for coordinating activities, develop strategies, build relationships.
  • Execute corporate partnership game day asset execution and manage corporate inventory including but not limited to in game, TV and radio.
  • Delegate work and manage performance to ensure a successful team.
  • Review work to ensure compliance with procedures and deadlines.
What are the typical qualifications for Director of Public Relations jobs?
  • Bachelor's or Graduate's Degree in business, communications, or marketing or equivalent experience.
  • Six Sigma Black Belt experience.
  • Comfortable with R Language, Ls, SOX, Google Suite, and General Ledger systems and programming.
  • Demonstrated leadership and problem solving skills.
  • Experience with editing and budget planning.
  • Able to strive for continuous improvement with an ability to prioritize tasks and needs.
  • Skilled at communications management and collaboration.
  • Has an understanding of the art of persuasion and strict attention to detail.
Education--
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience5-7 years

Director of Public Relations Salaries

Average Base Pay

€75,049 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
€75K
Median: €75K
€75K
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Glassdoor Estimated Salary

Director of Public Relations Career Path

Learn how to become a Director of Public Relations, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Director of Public Relations

Years of Experience Distribution

0 - 1
1%
2 - 4
29%
5 - 7
37%
8+
33%
Not including years spent in education and/or training

Director of Public Relations Insights

Read what Director of Public Relations professionals have to say about their job experiences and view top companies for this career.
GIN & JACQIEGIN & JACQIE
Public Relations Manager
11 Aug 2022

“Amazing and understanding boss that I am able to build quality relationship with and act as a mentor”

Larsen & ToubroLarsen & Toubro
Manager Corporate Affairs
27 Apr 2020

“Salary is comparatively less..and there is huge variation in salary within same grade based on rating which is highly subjective”

SingleStoreSingleStore
Vice President Corporate Marketing
4 Nov 2020

“It provides a great opportunity to advance and grow your career with people who will support you along the way.”

AlipayAlipay
Expansion Manager
1 Mar 2021

“tech company which provides a great foundation to grow both business and personal career path.”

ExperianExperian
PR Manager
16 Sept 2021

“It affords a much better work life balance than I experienced at an agency and is more dynamic and interesting than my previous corporate role.”

Shaw HoldingsShaw Holdings
Assistant Public Relations Manager
29 Dec 2020

“I was also given many opportunities to grow and utilise my strengths in new projects.”

Hanwha GroupHanwha Group
PR Manager
23 Jan 2022

“But making innovative thing rapidly was really hard because of its little bit conservative condintion.”

Sammons Financial Group CompaniesSammons Financial Group Companies
Associate Vice President, Corporate Marketing
14 Oct 2021

“The workforce is highly engaged and the culture is the best of any company I have worked for in my 30 year career.”

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Director of Public Relations Interviews

Frequently asked questions about the role and responsibilities of a Director of Public Relations

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Director of Public Relations jobs