What does a Creative Manager do?

The job of a creative director is to lead a team that may be composed of graphic designers, artists, or other creative professionals. They would be involved in every aspect of a collaboration from the idea phase to the execution. During a project, they supervise and guide copywriters, artists, and designers to create a work, such as a website, an advertisement, or an email campaign. They report to a chief marketing officer (CMO) for major decisions and approvals, but they do most of their work independently, using their professional judgment to manage the day-to-day details of their projects.

Creative directors usually possess a bachelor's degree or higher in a background relevant to their industry. For instance, a creative director leading teams to create commercials may have a degree in marketing or graphic design. Professionals in this industry must work well under pressure as they manage diverse teams working on multiple projects under strict deadlines.

What responsibilities are common for Creative Manager jobs?
  • Mentor and encourage creative team members to foster a positive work environment
  • Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team
  • Participate in and provide regular opportunities for professional development and growth to team
  • Report progress of projects at major stages of their conception, creation, and execution
  • Ensure designs and content reflect consistently and positively the brand image and company ideals
  • Work with internal and external strategic partners to create products using the most current industry best practices
  • Serve as a liaison between the marketing and creative team and between the creative team and individual clients
  • Anticipate problems that may impede a project from completing on time and implement solutions
What are the typical qualifications for Creative Manager jobs?
  • Excellent verbal and written communication skills
  • Familiarity with a variety of software programs, such as Photoshop, InDesign, and Flash
  • Knowledge of how to develop brand identities through multi-channel marketing
  • Good comfort level interacting with high-profile clients and industry professionals
  • Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media
  • Recent hands-on experience with applying design, copy, or web best practices
  • Professional business skills, such as negotiation, project management, and leadership
  • Web design experience an advantage, especially using HTML5 and WordPress
  • Talent in presenting information concisely and accurately, with keen attention to detail
Education--
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience--

Creative Manager Salaries

Average Base Pay

€60,992 /yr
Same as national average
Not including cash compensation
See More Insights
Not enough salaries reported to show distribution
€50K
Median: €61K
€65K
See More Insights
Glassdoor Estimated Salary

Creative Manager Career Path

Learn how to become a Creative Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

See Career Path

Creative Manager Insights

Read what Creative Manager professionals have to say about their job experiences and view top companies for this career.
Loyola University New OrleansLoyola University New Orleans
Creative Director
23 Apr 2022

“You get to make your own schedule and the faculty are really nice and understanding.”

McCann WorldgroupMcCann Worldgroup
Associate Creative Director
22 Nov 2021

“Friendly place but not really motivate you to grow because it is difficult to have some space to develop himself.”

United Christian BroadcastersUnited Christian Broadcasters
Head of Creative Design
22 Jul 2020

“Majority of staff is relatively inexperienced and understands little of what media truly is and what it could really do.”

Guidemark HealthGuidemark Health
Digital Creative Director
17 Nov 2019

“This is a smart group of people with a common focus; do great work and have fun doing it.”

Capital OneCapital One
Associate Creative Director
7 Oct 2020

“Work life balance is one of the top 5 mentions I would add to my list”

WeBelievers
Creative Director
20 Jun 2021

“Work Life Balance but it's because you want to achieve the best work you can do in your life”

Concept (India)
Creative Director
25 Jun 2021

“you can get hired as a consultant which gives extra tax benefit at a higher pay scale.”

ResidentResident
Creative Manager
17 Mar 2020

“It has truly been one of the most challenging experiences as well as the greatest work experience of my career.”

See More

Creative Manager Interviews

Frequently asked questions about the role and responsibilities of a Creative Manager

The most similar professions to Creative Manager are:
  • Design Manager
  • Interior Designer
  • Designer
  • Design Consultant

Related Careers

Design Manager
€69,144
Interior Designer
€36,847
No skills overlap
Designer
€41,975
No skills overlap
Design Consultant
€33,037
No skills overlap

Creative Manager jobs