What does a Copywriter do?
Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.
Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.
Average Base Pay
“I get to work on a flexible and fixed schedule that works best for me.”
“My former manager was the best boss I ever had and I have 15+ years of working experience.”
“So many opportunities to grow and venture out not only in your own field but others as well.”
“It's a great place to start your career and really grow into your role.”
“Time frames for projects were never accurate and pay was well below market rate for copywriting.”
“Onboarding as a writer was thoughtful and thorough and I have been given many opportunities to shine in my time here.”
“And I don't know who said the money was good cause they started me on less than most companies pay runners.”
“Good people quit cause they're pushed out/seen as a threat or fired over petty personal reasons.”
Frequently asked questions about the role and responsibilities of a copywriter
When working as a copywriter, the most common skills you will need to perform your job and for career success are Writing, Degree IN English, Editing, Attention To Detail and Written Communication.
- Technical Writer
- Copy Editor
The most common qualifications to become a copywriter is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.