What does a Content Manager do?
A content manager's role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. They use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness.
A content manager's daily responsibilities will include writing and managing a content team, therefore creativity and leadership skills are essential to this role. Therefore, most people who hold this position have a minimum of a bachelor's degree in English, marketing, communication, or journalism. They would also have worked to create content for at least three to four years before advancing to this managerial role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.
- Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
- Oversee a content production team's creation and management of targeted content for the company's website
- Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
- Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
- At least three to four years of agency experience or in a similar role
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
- Expertise with using SEO best practices to write creative copy that includes effective keyword placement
- Excellent verbal communication skills with a good command of the English language
- Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
- Advanced written communication skills and an ability to read copy in English
- Experience with social media engagement strategies and best practices
- Strong skills in creating original content that targets a specific audience and meets company objective
- Basic technical knowledge of MS Office and WordPress
Content Manager Salaries
Average Base Pay
Content Manager Career Path
Learn how to become a Content Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Content Manager Insights
“SMSGlobal encourage personal and professional development to not only improve business but also optimise our personal lives.”
CG Life“I thoroughly enjoyed the communication style here because it was very relaxed and rarely hierarchical.”
SMSGlobal“SMSGlobal encourage personal and professional development to not only improve business but also optimise our personal lives.”
Malouf Companies“The people here are amazing to work with and I never know what type of shenanigans to expect every day.”
STAFFVIRTUAL“The company also provides trainings and webinars that are really helpful to our career and personal development.”
Siege Media“Everyone has each others back and is great at talking through any issues that arise.”
Heaven Himalaya “Working at Heaven Himalaya is a great way to learn new things and explore yourself.”
Funraise“The best thing about working at Funraise is the genuine freedom and respect from everyone.”
Frequently asked questions about the role and responsibilities of content managers
The typical day of a content manager includes overseeing the blogs, articles, infographics, videos, and other content posted to webpages. This may include creating, editing, posting, and updating content, though some content managers delegate these tasks and focus on developing and maintaining the content calendar.
Content management is a good career for creative individuals who enjoy evaluating and consuming online content. One advantage of becoming a content manager is that you may get paid to read interesting articles and explore new topics. In some companies, content managers oversee a team of creators which makes the job well-suited to those who enjoy leadership roles.
The average salary for content managers is €48,437. This varies by company and the scope of the content manager's responsibilities. You can often increase your earnings in this field by honing your expertise with SEO and developing successful strategies to increase traffic and ROI.
The hardest part of being a content manager is that the field is continuously changing. Working as a content manager requires continuous research into everything from search engine algorithms to marketing personas. Though this presents a challenge, it can be quite satisfying for those who enjoy research, development, and learning.