What does a Channel Sales Manager do?

Channel sales managers establish and maintain client and partner relationships for the purpose of generating maximum revenue from those accounts. They identify high-value leads and key potential partners and develop strategies for converting those connections into productive and profitable relationships. They often have a primary role in creating proposals, pitches, business plans, and other sales materials. These roles also involve budget responsibilities and may include data analytics. Sales managers may also train and supervise other sales staff.

Channel sales managers typically have a bachelor’s degree in a business field. They have a background in sales, marketing, or related roles. They must be comfortable evaluating a territory and establishing relationships with business contacts, including those at the executive level. These positions require an outgoing, persuasive personality and the ability to keep track of many account-related details.

EducationBachelor's Degree
Work/Life Balance
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Salary Range--
Career Opportunity
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Avg. Experience2-4 years

Channel Sales Manager Salaries

Average Base Pay

€43,510 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: €44K
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Glassdoor Estimated Salary

Channel Sales Manager Career Path

Learn how to become a Channel Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Channel Sales Manager
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Channel Sales Manager Insights

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Channel Sales Manager Interviews

Related Careers

Regional Sales Manager
Sales Representative
No skills overlap
Sales Manager
Administrative Assistant
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Channel Sales Manager jobs

Frequently asked questions about the role and responsibilities of a channel sales manager

The most similar professions to channel sales manager are:
  • Regional Sales Manager
  • Sales Representative
  • Sales Manager
  • Administrative Assistant

The most common qualifications to become a channel sales manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.