What does an Advertising Assistant do?

A media planner is responsible for identifying which media platforms are best to advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies with the aim of maximizing the impact of advertising campaigns through a range of media platforms like radio, television, Internet, and billboards. Additionally, media planners use mathematical formulas to analyze demographic data in order to determine what type of advertising would best suit their goals.

A bachelor's degree in Marketing or similar field along with 4 years of demonstrable experience in a similar role. Successful media planners possess excellent communication and teamwork skills and have an analytical mind with an aptitude for statistics and math.

What responsibilities are common for Advertising Assistant jobs?
  • Collaborate with clients and the account team to understand the clients business objectives and advertising strategy
  • Work on several projects simultaneously, often for several different clients
  • Effectively communicate with the creative agency team, clients and consumers to develop media strategies and campaigns
  • Execute decisions on the best form of media for specific clients and campaigns
  • Undertake research and analyze data using specialist industry resources
  • Identify target audiences and analyze their characteristics, behavior and media habits
  • Present proposals, including cost schedules, to clients in a timely manner
  • Develop and maintain good contacts with media owners, such as newspapers, magazines, and websites
What are the typical qualifications for Advertising Assistant jobs?
  • 3+ years experience as a media planner or similar role
  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Excellent communication and teamwork skills
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
  • Ability to work effectively under pressure
  • Strong analytical and organizational skills
  • Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
  • Deeply analytical mind with an aptitude for statistics and math
Education--
Work/Life Balance
3.2 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience8+ years

Advertising Assistant Salaries

There are no current reports for Advertising Assistant salaries. You can add additional job titles in your job preferences to see related salary information.

Glassdoor Estimated Salary

Advertising Assistant Career Path

Learn how to become an Advertising Assistant, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Advertising Assistant

Years of Experience Distribution

0 - 1
33%
2 - 4
32%
5 - 7
0%
8+
35%
Not including years spent in education and/or training

Advertising Assistant Insights

Read what Advertising Assistant professionals have to say about their job experiences and view top companies for this career.
iProspectiProspect
SEO Digital Planner
1 Jun 2020

“The people who work at Pro are amazing people and are really great to work with.”

MerkleMerkle
Media Planner
14 Aug 2020

“An investigation proved most people felt abused and the ECD was fired and the CEO was relieved of his responsibilities.”

ToinenPHD Oy
Media Planner
16 Dec 2021

“Opportunities to grow but the compensation for your work is not growing at the same pace.”

CMI Media GroupCMI Media Group
Associate Media Planner
5 Mar 2021

“Work from home twice a week was a pro pre covid but had just become a norm.”

Active InternationalActive International
Media Planner
9 Jun 2021

“Promotions are rare and pay is not great”

M&C Saatchi PerformanceM&C Saatchi Performance
Senior Media Planner/Buyer
6 Apr 2021

“Felt lucky to work with such smart people and bringing my dog to work was also a major plus!”

Havas MediaHavas Media
Senior Media Planner
29 Oct 2021

“nice place to work and eviroment”

EssenceEssence
Assistant Media Planner
8 Dec 2021

“If you don't get overtime the wage is barely liveable.”

See More

Advertising Assistant Interviews

Frequently asked questions about the role and responsibilities of an Advertising Assistant

The most similar professions to Advertising Assistant are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

Related Careers

Market Researcher
€31,617
No skills overlap
Digital Marketing Manager
€49,678
No skills overlap
Market Analyst
€48,943
No skills overlap
Marketing Manager
€55,141
No skills overlap

Advertising Assistant jobs