What does a CHIEF MARKETING OFFICER/Head of Marketing do?

Chief marketing officers are executives responsible for overseeing all aspects of an organization’s comprehensive marketing program. They are the top leader of the marketing department, and supervise marketing managers and other staff. They establish department policies and procedures, and play a lead role in driving marketing strategy and planning. They take ownership of guiding major national and global campaigns and initiatives. They establish and monitor annual budgets and spending plans, and negotiate contacts with major partners, vendors, and service providers.

Chief marketing officers typically have at least a bachelor’s degree in marketing or a related business field, although an MBA or similar advanced degree is often preferred. They have a vast marketing background, including roles in high-level leadership positions. These roles require in-depth understanding of marketing trends and innovative strategies.

What responsibilities are common for CHIEF MARKETING OFFICER/Head of Marketing jobs?
  • Maintain current knowledge of trends and developments in digital marketing.
  • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies.
  • Define products, including price positioning attractive to the relevant market segments.
  • Responsible for operational sourcing delivery across all region accounts.
  • Socialise the plan with business stakeholders and gain input and support.
  • Work closely with digital leadership to determine and meet growth and consumer-driven KPIs and ensure that they align with editorial and revenue strategy.
  • Assure legal agreements and permissions obtained whenever others brands / logos are used.
  • Create trusted relationships with team members. Understand what they value and support them in achieving their development goals.
  • Speak and present both internally and externally to promotes the story of our product.
  • Work closely with business and sales teams to package and deliver against sponsorships across distribution channels, including newsletter and social executions.
  • Ensure that appropriate metrics are in place to measure performance and progress towards strategic goals.
  • Drive discovery around obstacles to project speed or success and make recommendations to overcome these.
  • Identify and interpret federal and state rules and regulations to ensure firm policies and procedures comply with appropriate laws, regulations and industry guidance.
  • Experience running tests to optimize marketing and user experience initiatives.
  • Ability to achieve revenue growth and solution revenue growth targets for their overall region and accounts, in partnership with the direct account sales teams.
  • Establish a quarterly calendar for review of key projects vs. milestones.
What are the typical qualifications for CHIEF MARKETING OFFICER/Head of Marketing jobs?
  • Bachelor's Degree in business, marketing, computer engineering, computer science, or communications.
  • A confident, natural leader and problem solver with demonstrated critical thinking and collaboration skills.
  • Advanced understanding of marketing practices and principles.
  • Experience overseeing and executing large-scale marketing campaigns.
  • Able to lead and manage a marketing team.
  • Bachelor's or Graduate's Degree in business, business administration or management, or equivalent experience.
EducationBachelor's Degree
Work/Life Balance
4.0 ★
Salary Range--
Career Opportunity
4.0 ★
Avg. Experience8+ years

Head Chief Marketing Officer Salaries

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CHIEF MARKETING OFFICER/Head of Marketing Career Path

Learn how to become a CHIEF MARKETING OFFICER/Head of Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Chief Marketing Officer

Average Years of Experience

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training
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CHIEF MARKETING OFFICER/Head of Marketing Insights

Read what CHIEF MARKETING OFFICER/Head of Marketing professionals have to say about their job experiences and view top companies for this career.
Mobile Technologies, IncMobile Technologies, Inc
Global Director of Marketing
15 Jul 2020

“One of the most collaborative and passionate teams I have worked with in my career.”

University of BrightonUniversity of Brighton
Marketing Officer
14 Jun 2021

“It is extremely risk adverse and there are no career development opportunities despite it being a learning institution.”

Staff Asia
Chief Marketing Officer (CMO)
2 Feb 2022

“Working on international products which is a great opportunity of building a global career in this uncertain times”

Chief Marketing Officer (CMO)
15 Aug 2021

“If you want to build a great career and have a leadership team who invest in you this is the place to work.”

Privia HealthPrivia Health
Global Associate Director of Client Finance
12 Dec 2021

“Everyone is so welcoming and great to work with.”

Affiliate Manager
1 Mar 2021

“Flexible hours and willing to work with your schedule.”

Zeus Hades HorizonZeus Hades Horizon
Chief Marketing Officer (CMO)
7 Nov 2021

“We are offered flexible working hours and organisation provides crucial insights in shaping one's corporate career.”

Chief Marketing Officer (CMO)
16 Mar 2021

“An outstanding opportunity to disrupt the media and marketing industry and elevate your career with paths for professional development.”

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CHIEF MARKETING OFFICER/Head of Marketing Interviews

Frequently asked questions about the role and responsibilities of a CHIEF MARKETING OFFICER/Head of Marketing

When working as a CHIEF MARKETING OFFICER/Head of Marketing, the most common skills you will need to perform your job and for career success are Technical Leadership, Excellent Communication, GIAC, Webinspect and Negotiation.

The most similar professions to CHIEF MARKETING OFFICER/Head of Marketing are:
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  • Ceo
  • Senior Leadership

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CHIEF MARKETING OFFICER/Head of Marketing jobs